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Original Article

Segmentation Analysis Of Participatory Behaviour In Road Race Events In Taiwan

Chao-Chin Liu
,
Ming-Hsien Wu
,
Yung-Chuan Tsai

Keywords: Road race events, segmentation market, participation behaviour, cluster analysis, discriminant analysis

Article no: 12

Pages 109-120

Doi: 10.15405/epsbs.2018.06.02.12

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